Nothing is more powerful than an idea whose time has come.’
B:Live started when an idea stopped being a dream. When aspiration turned into an ambition and then action. Samarth Kholkar and Sandeep Mukherjee, long standing friends, had a common belief. That India needed sustainable mobility. Joining hands to build an EV adoption-focused company, they began as B:Live Tours, India’s first experiential tourism in partnership with Goa Tourism . This step soon turned into a leap when 2020 became a watershed year for the entire planet. With the pandemic throwing long shadows on tourism and businesses across the globe, adapting innovatively to this paradigm shift was the way out.
B:Live now thought bigger and bolder. From nudging consumers towards EV adoption via tourism platform the company became a facilitator platform. For consumers to become aware of and find access to the best EV brands in the country.
